Kelly Magyarics
Herndon, VA, USA
📧 kmagyarics@gmail.com
🌐 kellymagyarics.com/articles | 💼 linkedin.com/in/kmagy
📝 Professional Summary
I’m a content leader and marketer who turns big ideas—especially in fintech and lifestyle—into content that lands. I bring 20+ years across in-house and freelance roles, from B2B GTM campaigns and ghostwriting for C-suites to travel and wine features for global outlets. I know how to get up to speed fast, build trust across functions and deliver content that drives impact.
HIGHLIGHTS
20+ years in fintech, lifestyle journalism & brand marketing
Expertise in multi‑channel content strategy, long‑form writing & creative campaigns
Proven track record driving engagement, brand voice & business results
Skilled at cross‑functional collaboration with clients, executives & SMEs
💡 Core Skills
Content Strategy & Writing • Brand Storytelling • Thought Leadership • Executive Ghostwriting • UX Writing • Corporate Communications • Email Marketing • Long-Form Content • SEO (Google Analytics) • Social Media Strategy (Canva, Hootsuite) • CMS Platforms (WordPress, Drupal, HubSpot) • AI for research, ideation & SEO (Grammarly, ChatGPT, Meta AI) • Public Relations • Cross-Functional Alignment • Project Management (Wrike, Asana, MS Project)
💼 Professional Experience
Freddie Mac — Remote
Content Strategist, Marketing & Communications (July 2024 – Present)
Senior Writer and Content Creator, Marketing & Communications (June 2021 – July 2024)
Lead 6+ integrated marketing communication campaigns annually across the mortgage ecosystem for sales enablement, lead gen, brand awareness and mission-driven impact.
Create 50+ pieces of B2B branded content and internal comms quarterly—ebooks, case studies, executive ghostwriting, thought leadership, news articles, website copy, email campaigns, social media and video scripts—aligned to go-to-market strategies.
Produce SEO-driven and data-driven content across channels to support origination and servicing initiatives for both B2B and B2C audiences.
Translate complex fintech product releases (including APIs) into clear, accessible messaging.
Collaborate with executives and SMEs on bylined and ghostwritten content that builds brand trust and industry credibility.
Partner cross-functionally with product, sales, policy, legal and education teams to elevate brand storytelling and positioning.
Mentor junior writers across business lines to ensure voice consistency and alignment.
Led content strategy for a fintech corporate research paper, engaging 100% of the target audience, with 1,700+ downloads and actionable insights for sales enablement discussions.
Authored 2024’s top-performing insight article, driving a 36% increase in technology adoption and reaching 12K+ unique views.
Content Strategist and Journalist — Herndon, VA
January 2005 – Present
Publish 40+ articles lifestyle and travel stories annually across national outlets with monthly readership up to 6 million, including Fodor’s, Lonely Planet, Wine Enthusiast, AFAR, Smart Luxury and Global Traveler.
Partner with hospitality and tourism boards on content marketing campaigns.
Create SEO-optimized blog posts and e-commerce copy focused on driving conversions.
Freelance work provides me with a wide lens, strong client instincts and deep adaptability across industries. When I’ve joined in-house teams, I’ve done so with clear intention and full commitment.
Craft Spirits Exchange — Remote
Global Content Manager / Editor-in-Chief
January 2014 – December 2017
Led content strategy and campaign direction for a digital spirits marketplace and community, aligning storytelling with brand growth and audience acquisition goals.
Managed the editorial calendar and team of 4 writers, producing 100+ pieces of content annually that aligned with monthly campaigns, and created a product catalog of 3,000+ entries.
Collaborated with distilleries, bars and brands to enhance product visibility through co-branded content and social campaigns.
Feast PR / Kappa Kappa Gamma — Remote
Public Relations Consultant
January 2012 – December 2016
Developed and executed comprehensive PR strategies and earned media campaigns for wine, culinary and lifestyle brands.
Crafted compelling press releases and media kits for targeted audiences.
Managed reputation and crisis communication for a national nonprofit.
Earlier Career Highlights
Technical Writer & Training Manager, Apollo Telemedicine – Developed UX documentation including user manuals, quick reference guides and knowledge base articles for 20+ hospitals using proprietary clinical hardware and software platforms.
Technical Writer & Training/Support Manager, OFFITBANK, a Wachovia Company – Developed internal and external documentation for 125 investment bank staff including technical manuals and installation instructions; managed team of 3 technical support analysts.
🎓 Education
University of Pittsburgh
B.A., Communication & French (Double Major)
GPA: 3.87, Summa Cum Laude
🌍 Languages
French: Proficient